Looking "Under the Hood:" JCS/D&CB Article Downloads and Abstract Views
Abstract
Using data from the editor of the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, I document the digital access to the journal’s articles and abstracts. Digital downloads are a relatively recent means of accessing published articles. As such, it can complement other academic metrics, such as citation analysis, in determining a journal and an article’s reach. I find that the number of downloads increased substantially after the paywall was removed and the archival editions became freely available online. Digital downloads were not concentrated only in recent years; older articles were downloaded at roughly equal frequency. Comparing the top 100 digital downloads with the top 100 cited articles yielded a significant correlation of 0.3998, with 45 articles appearing in both lists. This study demonstrates that using a measure of digital downloads provides additional information beyond citation analysis to assess the reach of scholarly research.
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