Coach Hurt: Understanding Service Failures in Coaching and Mentoring Relationships

Authors

  • David Aron Dominican University
  • Maria Battistoni Dominican University
  • Allison Bonilla Allison B Coaching

Keywords:

Coach Hurt, Relational Service Failure, Mentoring Relationships, Employee Satisfaction, Consumer Dissatisfaction, Psychological Safety, Trust Breach

Abstract

Coaching and mentoring relationships are critical for personal and professional development, yet they remain understudied in the context of service failure and consumer dissatisfaction. This research introduces the concept of "Coach Hurt," a unique form of service failure in coaching, mentoring, and managerial relationships that results in dissatisfaction, disengagement, and long-term negative consequences. Unlike transactional service failures, Coach Hurt is relational, involving breaches of trust, psychological safety, and professional expectations. Key behaviors contributing to the phenomenon of Coach Hurt, including micromanagement, public criticism, breaches of confidentiality, and misaligned guidance, are categorized and examined for their impact on individuals and organizations. In addition, systemic failures that perpetuate dissatisfaction, such as gaslighting and lack of accountability, are discussed. By situating Coach Hurt within the broader service failure literature, the analysis underscores its implications for consumer satisfaction, organizational effectiveness, and directions for future research. Addressing these failures is essential for fostering ethical, effective coaching and mentoring practices in professional settings.

Author Biography

  • David Aron, Dominican University

    Professor of Marketing 

    Dominican University

    Brennan School of Business

    Department of Management, Marketing, and International Business

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Published

2026-05-12

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